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How much can you earn? The second-price auction, explained

June 15, 2026 · By AdVibing

You keep half of the clearing price

When an ad shows in your slot, you earn 50% of the clearing price. The platform keeps the other half. Crucially, that is the clearing price — not the advertiser’s raw bid.

What “second-price” means

AdVibing runs a generalized second-price (GSP) auction. The highest bidder wins the slot but pays only just above the next-highest bid — the minimum needed to win. That keeps pricing fair and stable, and it is the number your 50% is calculated from.

Impressions vs clicks

  • Impressions pay a small amount each time the slot clears.
  • Clicks pay materially more — a developer choosing to follow a sponsor is worth far more than a view.

What moves your earnings

  • How much you use your coding agent (more work-gated moments → more impressions)
  • Advertiser demand for your audience (more bidders → higher clearing prices)
  • Your click-through, within honest limits

Getting paid

Earnings accrue to your balance and mature to available after a short hold, then you can withdraw. Everything is itemized, so you can see exactly where each cent came from.